Stop guessing your prices. Start proving them.
Pricemaster uses real sales data to test, optimise, and lock in the price your customers will actually pay.
Built for brands managing growing catalogues, margin pressure, and pricing decisions that cannot rely on direct market comparison.
Most own-brand pricing falls into one of three traps.
Pricing decisions get made on instinct rather than evidence — because nothing else on the market matches your product.
Prices stay low because nobody wants to be the one who broke it. The willingness-to-pay ceiling stays invisible.
A 10% bump applied across a category looks tidy on paper, but obscures where the actual breaking point sits.
Pricemaster turns pricing into a controlled learning process.
Instead of copying competitors, Sales Rules analyse how products sell, test small changes safely, and decide automatically whether a better price should stay or roll back.
Measure current sales frequency, revenue and margin before any test begins.
Every product grouped by how fast it actually sells.
Fast-movers can be tested with confidence sooner. Slower lines need a longer observation window. Pricemaster handles that automatically.
Fast movers
Best for proven winners where demand is already resilient.
Average movers
Useful for products with enough volume to test but less downside than top sellers.
Slow movers
Good for cautious experimentation on slower movers and long-tail products.
Non-movers
Targets products with no qualifying sales in the current lookback window.
Launch rules around sales velocity, then refine by segment.
Use the same segmentation power as Market Rules, but grouped by sales behaviour. Target by brand, category, tag, dynamic tag or velocity group, then launch a controlled testing rule.
Guardrails keep automation commercially safe.
Sales Rules are designed to improve pricing without putting performance at risk. Every rule can be bounded before it ever goes live.
A pricing engine that compounds, not just a price list that drifts.
Find the price your products should really be selling at.
Sales Rules give own-brand operators a way to discover better price points, increase margins safely, and let automation handle the heavy lifting.